Dear student,
welcome to the course Business Model Innovation Made in Asia!
This course is designed for the Master students of HTWG. The course has the following objectives:
• Help students to develop a thorough understanding of business model, innovation and business model innovation concepts
• Explain how to apply theoretical concepts to interpret and analyze new business models and innovations
• Equip students with the knowledge of innovative Asian companies and their business models
On successful completion of this course, you should be able to
1. analyze new business models with the concepts learned in the course
2. critically assess business model innovations observed both in Asian and global markets
3. categorize different approaches and methodologies of business model innovation
4. develop an understanding of the drivers of business model innovation
I look forward to seeing you in the course. The course will take place online and the course language is English.
Best regards
Minli
- Dozent/in: Minli Zhao