Marketing is defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large".
"Marketing takes a lifetime to learn. Unfortunately, it takes a lifetime to master." Philip Kotler
- Grundlagen des Marketings
- Verhaltens- und Informationsgrundlagen des Marketings
- Strategische Marketingplanung
- Marketing-Mix
- Case Study
- Dozent/in: Christopher Paessler