- Students will receive an in-depth understanding of marketing communications theories and concepts and connect them to company’s value creating strategies.
- Students will determine how cultural differences and sensitivity affect the decision to standardize or adapt a campaign.
- Students will address the complexity of designing and implementing international integrated marketing communications campaigns, for both online and offline environments, including tools, media, and content.
- Dozent/in: Sabine Bethge
- Dozent/in: Franziska Immler
- Dozent/in: Christa Barbara Pfeffer